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SHAPING YOUNG ATHLETES INTO CONFIDENT LEADERS

PRINCIPLES FIRST YOUTH ORGANIZATION

a non-profit established in 2015, is dedicated to providing top-tier sports training and competitive athletic teams for young athletes. Our mission is to cultivate the next generation of community leaders by fostering their development through exceptional youth sports programs.

HARD WORK

DEDICATION

PERSEVERANCE

HUMILITY

INTEGRITY

DETERMINATION

PF COMPETITIVE SPORTS PROGRAMS

OUR COMMITMENT TO THOSE WE SERVE

TESTIMONIALS

Hear from AAU parent Lauren Shutter as she shares her experience with Principles First

Juan Media, proud parent of a few of our AAU athletes, shares how Principles First has impacted his kids' journey.

Hear from Ian Jones, one of our AAU athletes, as he shares how Principles First has helped his growth on the court.

LATEST NEWS

Last season may be done—but your child’s growth doesn’t have to be. 🏀

The next Developmental League is here and open for registration!

Let’s keep building strong players with stronger principles. 💙

👉 Visit principles1st.org to get started.

PrinciplesFirst #PFDBL #BasketballWithPurpose #YouthSports #KatyTexas

Great weekend at the Principles First Advancement Games. S/O to all the divisions tournament winners. Special thanks to all the teams, players, coaches, parents, and everyone involved.

We are back at it!! Registration is now open for our Summer Developmental League!! Please contact us for more information!!

We’re not just teaching basketball. We’re building better athletes and better kids.

Our Developmental Youth League is designed with purpose. To instill the core fundamentals that translate both on the court and in life. Discipline, teamwork, confidence, and consistency.

It’s not about wins and highlights. It’s about growth, skill, and mindset. This 6-week program gives young players (K–6th) the tools they need to take the next step the right way.

Learn more and register now on our new website!

PrinciplesFirst #DevelopmentLeague #BasketballWithPurpose #YouthDevelopment #OnAndOffTheCourt #HoustonBasketball

Advance Skills Camp Session! Each session will feature a different task. These sessions are for incoming 7th graders and up. Players must have several years of basketball experience to participate in these camp sessions!!

Parents! You want progress, not just playtime.

Our Developmental Youth League is built to teach real fundamentals so your child can move up with confidence.

✔️ Structured practices
 ✔️ Game experience
 ✔️ Skill challenges
 ✔️ Focused coaching

We’ve seen the difference. This league locks in the building blocks your athlete needs to level up.

PrinciplesFirst #BasketballDevelopment #YouthSports #BasketballParents #TrainWithPurpose #HoustonBasketball #Testimony

Hear it straight from one of our current parents in the video and learn more on our new website.

The foundation matters.

If your athlete is new to the game, this is where they need to be.

Our Developmental Youth League teaches the core skills every player needs:

🗓 6 weeks of focused development

🏀 Real practices during the week

📅 Real games on the weekend

💪 Skill events to measure growth

For boys & girls K–6th grade.

It’s not just play. It’s structured progression. Hit the link in bio and get them started the right way.

#BasketballDevelopment #PrinciplesFirst #FundamentalsFirst #YouthBasketballLeague #HoustonBasketball

A few pictures from our Principles First Developmental Basketball League (PFDBL)! Thank you to all of our players, coaches, parents, and officials. The kids really improved during our 5 weeks session. We are looking forward to our next league starting in July.

Between the drills and the games, we took a moment to pull our players aside. Not to correct a play, but to simply ask them, “Are we the coaches you hoped for? Are we giving you what you need?”

Their answers? Raw. Honest. Powerful. Hearing their real thoughts reminded us why we show up every day. It’s more than basketball. It’s about impact. Growth. Trust.

To the parents who have entrusted us with your child’s journey on and off the court, thank you. Your support fuels this mission, and we don’t take it lightly. 🙌🏽

#Courtside #Basketball #PrinciplesFirst #HoustonBasketball #YouthBasketball #AAUBasketball

We recently took a step back to really hear from some of our Principles First parents.

We asked them the tough questions, “Are we doing what you hoped for your child when you signed them up? Are we making the difference you imagined?”

It was a moment of reflection, because we know that this journey is about so much more than just winning games. It’s about shaping confident, disciplined, and hardworking individuals who can take on life’s challenges, both on and off the court.

Reading and hearing your honest feedback reminds us why we put in the work, day in and day out. Thank you for trusting us to guide your child’s journey, not just in basketball, but in life. We appreciate you!

#YouthBasketball #AAUBasketball #CoachMentality #ParentAdvice #Family #PrinciplesFirst #HoustonBasketball #YouthBasketball #AAUBasketball

Principles First Summer Basketball Camp! We are looking forward to teaching the game of basketball at our Summer Camps. Please contact us for@more information!!

Great weekend at the Principles First Advancement Games! Thank you to everyone that supported our event. Next event coming soon!!

@principlesfirst
@katy_raptors
@the_labbasketballtraining
@justplay_katy
@justplay_houston

Proud of the fellas!! We've had some intense practices these past few weeks. It was good to finish the job this past weekend.

The 2025 Principles First Advancement Games are back, and we can't wait to see YOU on the court! 🏀🔥

One weekend each month, mark your calendars! 📅

- March 22-23
- April 26-27
- May 24-25
- June 7-8

All teams are welcome! Developmental, intermediate, and high-level. From 3rd grade to high school.

Whether you're here to grow, compete, or just love the game, this is the place to be! 🏆

Don't miss out, register today by clicking the link in our bio to take you to our website.

Let’s start advancing y’all!

AdvancementGames #Basketball #PrinciplesFirst #HoustonBasketball #YouthBasketball #AAUBasketball

The true measure of our program isn’t just in the drills, the wins, or the skills. It’s in the voices of our Principles First parents. 🏀❤️

We asked them the real questions because their feedback matters. Are we meeting expectations? Are we making a difference? Their answers? Honest, powerful, and a reminder of why we do what we do.

Our 6 core principles are more than just words. They’re the foundation of growth, discipline, and leadership. And hearing from our parents that their young athletes are thriving? That’s the real victory.

To every parent who trusts us with their child’s basketball journey, thank you. Your belief in us fuels our passion to guide, mentor, and uplift. 🙌🏽

#ParentAdvice #KatyBasketball #Family #PrinciplesFirst #HoustonBasketball #YouthBasketball #AAUBasketball

At Principles First, we're not just coaching, we're listening. We pulled our players aside and asked them straight up, “What does being part of this program mean to you?”

Their answers? Raw. Real. And proof that this is bigger than the game.

This is about confidence, leadership, and growth. The kind that lasts far beyond the court. And to the parents who trust us to guide their kids in this game we call life, thank you. We're building something special together. 🔥

#Courtside #Basketball #PrinciplesFirst #HoustonBasketball #YouthBasketball #AAUBasketball

Sometimes, you gotta step off the court and just talk. 🏀💬

We pulled our players to the side and asked them straight up, “What does being part of this program mean to you?”

Because at Principles First, we teach our athletes to use their voices on and off the court. And their answers? Dope. Honest. Real. Hearing their perspectives as young athletes, as young people, reminded us exactly why we do this.

This program isn't just about basketball. It’s about growth, leadership, and life. And we're beyond grateful to the parents who trust us to guide their kids on this journey. 🙌🏽🔥

#PrinciplesFirst #Courtside #Basketball #KatyBasketball #PrinciplesFirst #HoustonBasketball #YouthBasketball #AAUBasketball

"Day ones are rare, and Jamarcus Johnson is one of them. 🙌🏽🏀

From the very beginning, he’s been family, and having him still here, pouring into our program, is nothing short of a blessing.

Jamarcus isn't just a coach, he’s a leader, a mentor, and the glue that brings our young athletes together. The way he connects, communicates, and inspires is something you can't teach. It’s passion, and it’s natural.

We appreciate the years of love, commitment, and dedication you've given. Thank you a million, my guy! Can't wait to see what else we accomplish. 💯🔥

#TeamSpotlight #PFFamily #PrinciplesFirst #HoustonBasketball #YouthBasketball #KatyBasketball #AAUBasketball #CoachMentality

"Every family has that one person who holds it all together, and for Principles First, that person is Niesha.

She’s the neck of our PF family. The one who makes sure everything runs smoothly, that every detail is in place, and most importantly, that our teams and coaches always feel supported and valued.

In a game where teamwork is everything, Niesha is the ultimate playmaker behind the scenes. Her dedication, passion, and care make all the difference, and we're beyond grateful for everything she does! 🙌🏽

Let’s show her some love in the comments Drop a thank you, a shoutout, or just some appreciation for Niesha below! ⬇️💬

#TeamSpotlight #PFFamily #PrinciplesFirst #HoustonBasketball #YouthBasketball #AAUBasketball

Spring Break Camp is available for all basketball players ages 5-14. Come join us next week during Spring Break!

"Great Players Are Made by Great Coaches.

Every team needs someone who pushes, leads, and inspires. For Principles First, that’s Coach Russ. 💪🏽

He’s not just here to run plays. He’s here to build young men and women into disciplined, confident athletes.

From the first whistle to the last huddle, Coach Russ shows up ready to work, ready to lead, and ready to make an impact. His players don't just respect him, they look up to him because he pushes them to be better every single day.

We're proud to have Coach Russ in the PF family. Drop him some love in the comments!

#TeamSpotlight #PFFamily #PrinciplesFirst #HoustonBasketball #YouthBasketball #AAUBasketball #CoachMentality

"We're stepping up to the plate! Principles First Baseball is HERE! ⚾️🔥

Say hello to PF Baseball, where we bring the same energy, dedication, and our 6 core principles that built our basketball program to the diamond.

If you're ready to level up your child’s skills, mindset, and love for the game, this is it. We're all about growth, teamwork, and pushing every athlete to reach their next level.

Check out our website for all the details. Link is in our bio! Get ready to join the PF Family!

#PF Baseball #TeamSpotlight #PFFamily #PrinciplesFirst #HoustonBaseball #YouthBaseball

If you’re looking for a place where your child can learn the fundamentals of basketball, play in competitive games, and receive EXCELLENT PROFESSIONAL COACHING our youth developmental league will be a perfect fit for you. We invite you to register your child on our website and be part of our excellent basketball community. For more information please feel free to contact us directly!!

We had the opportunity to sit down with some of our Principles First parents and ask them straight up…“What do you think about us? Are we delivering what you hoped for your child when you signed up?”

Because for us, it’s bigger than basketball. We’re here to build character, discipline, and confidence. Not just on the court, but in life.

Hearing firsthand how our program is shaping these young athletes means everything to us. We’re grateful beyond words that you’ve entrusted us to guide, mentor, and coach your child on this journey.

This is just the beginning. Thank you for being part of the PF family!

#ParentAdvice #Family #PrinciplesFirst #HoustonBasketball #YouthBasketball #AAUBasketball

We had a great time serving today! Thank you to @feedthehungerkaty for allowing to participating in your amazing event. Shout to our @principlesfirst families that were able to participate today as well.

"If you're ready to level up your skills, build real confidence, and grow on AND off the court. Principles First Basketball is where you need to be.

Don't just play the game. Develop, lead, and dominate it. 💪🏽🔥

Head to our website, scroll through our programs, and register for the one that fits YOU best. Got questions? You know what to do, hit us up! 📩"

#Basketball #PrinciplesFirst #HoustonBasketball #YouthBasketball #AAUBasketball

Shoutout to Our Coaches!

Our coaches aren’t just part of the team. They’re the heartbeat of the Principles First Family. They keep us focused, motivated, and always striving for better, on and off the court.

We see the late nights, the extra effort, and all the support you bring to this journey. Honestly, y’all are the real MVPs, and we couldn’t be more grateful.

Show our coaches some love in the comments. Let‘em know how much they’re appreciated! 🔥🔥🔥

#CoachShoutout #Teamwork #PrinciplesFirst #HoustonBasketball #YouthBasketball #AAUBasketball

Principles First High School tryouts are 2 weeks away!! Register online now! Contact us for more information.

Big Love to Our Coaches! 🔥

Let’s hear it for the MVPs of the Principles First Family, our coaches! These legends bring the energy, the wisdom, and the drive that keep us on top of our game. From drills to life lessons, they’ve got our backs every step of the way.

We couldn’t do this without your passion and commitment. Seriously, you’re the real deal, and we’re so lucky to have you on this journey with us.

Now it’s your turn, drop some 🔥🔥🔥 in the comments for our coaches and let them know they’re the GOATs! 🐐

#CoachShoutout #Team #PrinciplesFirst #HoustonBasketball #YouthBasketball #AAUBasketball

Thank you to everyone that attended our winter camp. We had a great time learning the game of basketball. Be on the look out for more camps coming soon.

Every winning team needs someone who keeps things moving, and for Principles First, that’s Kenadie. She’s our Project Support, juggling everything from keeping our social media sharp to running the clock and score during game time. Her attention to detail and commitment make all the difference. 🏀📋

Here’s what makes it even more special. Kenadie’s my daughter. Watching her step up and crush it in this role is something I’ll never take for granted. Family is at the heart of what we do here, and Kenadie embodies that every day.

Drop some love for Kenadie in the comments and let her know how much she’s appreciated!

#TeamSpotlight #Family #PrinciplesFirst #HoustonBasketball #YouthBasketball #AAUBasketball

AAU Spring Tryouts Are Here! 🏀

Ready to take your game to the next level? Our AAU Spring Tryouts are happening on Sunday, January 5th and Sunday, January 12th, and we’re looking for players who are ready to compete and grow!

Tryout Schedule:
Sunday, January 5th & 12th:
3rd - 4th Graders: 12:00 PM - 1:15 PM
5th - 6th Graders: 1:30 PM - 2:35 PM
7th - 8th Graders: 3:00 PM - 4:30 PM

Cost:
New Players: $25
Returners: $20

Come out and show us what you’ve got! If you’ve got questions or need more details, check out our website or send us a DM. We’re here to help.

#AAUTryouts #Basketball #SpringSeason #PrinciplesFirst #HoustonBasketball #YouthBasketball #AAUBasketball

Merry Christmas to you all from the Principles First Family!!

Thank you to everyone that donated to our toy drive. All of the toys donated are going to @credencevillage a non profit/adoption placement agency providing social and mental health services to youth and families in the Houston area.

S/O to both Ambyr Campbell and Noelle Turner for partnering with us. Also thank you both for all you do in the community.

Donations for our toy drive are excepted Monday-Friday from 3pm-7pm. Please contact Niesha Davis if you need to drop off outside of our drop off times. Donation deadline is Dec 16th.

Parents, if you want to help your child take their basketball game to the next level, our Basketball Skills Academy is the perfect place to start!

Whether they’re aiming to make the school team or just want to get better, we’ve got the training they need to build their skills and confidence on the court.

Here’s what we offer:
 ✅ Expert Coaching: We focus on the fundamentals—ball handling, shooting, footwork, and more—to make sure your child gets the skills they need.
 ✅ Hands-On Training: Each session is designed to keep things fun and engaging while helping them improve.
 ✅ Weekly Scrimmages: Every Sunday at 1 PM, your child can put their skills into action in a game setting.
 ✅ Positive Environment: Our coaches are dedicated to building confidence and helping players grow in a supportive, no-pressure atmosphere.

Training Times:
 📅 Monday & Wednesday: 6 - 7 PM
 🏀 Scrimmages: Sunday at 1 PM
💥 Cost: $150/month (covers all training & scrimmages)

If your child loves basketball and is ready to level up their game, sign them up today and let’s get to work!

Location: Principles First
Address: 3310 Schlipf Rd. Katy, TX 77493

#basketballacademy#PrinciplesFirst #HoustonBasketball #YouthBasketball #SkillsAcademy

We are thankful for everyone that attended our Thanksgiving camp. We are looking forward to seeing you all at our Winter Camp on January 2nd-3rd.

We are accepting toys for our annual toy drive. Feel free to drop off any toy donations to our facility. All toys must be new and unwrapped. Please contact Niesha Davis for more information.

Ndavis@principles1rst.com

832-361-8131

Happy Thanksgiving from the Principles First Family!!

At Principles First Basketball, perseverance isn’t just a word. It’s a way of life. One of the best examples of this is Coach Jordan.

There was a time recently when Coach Jordan faced a tough situation that could’ve held him back. But instead of backing down, he chose to fight through it. He pushed himself, stayed focused, and kept grinding, no matter how hard it got. That’s the kind of mentality we want to instill in every player because success isn’t about avoiding challenges, it’s about how you handle them. 💯

Coach Jordan’s story is a powerful reminder that when you have the right mindset, there’s nothing you can’t overcome. We’re lucky to have a coach who not only talks about perseverance but lives it every day.

Coach, we’re honored to have you with us.

#Perseverance #Leadership #PrinciplesFirst #HoustonBasketball

Great turnout at our 3 v 3 Tournament yesterday. We are looking forward to seeing everyone at our December 7th event.

Elementary Winners:

Canela, Levi, and Hayden

@plt_nela @leviwiththeshifts_

Middle School Winner:

Blake, Aitor, Jackson

“Today, we’re giving a huge shoutout to one of our own, Coach Jordan!

Coach Jordan brings a level of passion and commitment to every practice that’s hard to match. He’s all about helping our players level up their skills, work hard, and push themselves to be their best on the court and in life.

What we respect most about Coach Jordan is how he connects with the kids. He’s tough when he needs to be, but he always has their backs. His ability to challenge players and build their confidence is what makes him stand out. Our kids look up to him, and we know they appreciate everything he does to help them grow as athletes and people.

Coach, we can’t thank you enough for everything you bring to the team. Your dedication doesn’t go unnoticed. Keep leading the way! 🏀🔥

#Spotlight #BasketballFamily #CoachAppreciation #PrinciplesFirst #HoustonBasketball #YouthBasketball

We are thrilled to invite you all to our upcoming Thanksgiving Basketball Camp. Whether you are looking to improve your skills, learn new techniques, or just have fun on the court, this camp is the perfect opportunity for players of all levels.

Our experienced coaches will provide personalized instruction, drills, and scrimmages to help you elevate your game. Plus, you’ll have the chance to meet fellow basketball enthusiasts and make new friends.

To secure your spot please register on our website. Also please pass this information on to anyone you know that is looking for a camp during Thanksgiving break.

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🗓️ NOW REGISTERING: SUMMER CAMPS

SHAPING YOUNG ATHLETES INTO CONFIDENT LEADERS

PRINCIPLES FIRST YOUTH ORGANIZATION

HARD WORK

DEDICATION

PERSEVERANCE

HUMILITY

INTEGRITY

DETERMINATION

PF COMPETITIVE SPORTS PROGRAMS

TESTIMONIALS

LATEST NEWS

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CONTACT US FOR ANY QUESTIONS

BASKETBALL

QUICK LINKS

CONTACT INFO

FOLLOW US

ℹ️ Program Information
🎓 Our Alumni
💰 Make a Payment

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🎦 Online Video Lessons
💰 Make a Payment

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📅 League Registration

ℹ️ General Info
👤 1 on 1 Training
👥 Small Group Training

🌲 Camp Info
🟢 Register for a Camp